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Consumer behaviour : real-life applications for marketing managers

Lantos, Geoffrey P.

Consumer behaviour : real-life applications for marketing managers by Geoffrey P. Lantos - Tamil Nadu: Yes Dee Publishing Pvt. Ltd. 2011 - xviii, 628p., glos., ind. 28 cm x 21 cm

ISBN: 9789380381114

Subjects--Topical Terms:
communications
consumer behaviour
cultural indluences
decision making
family
lifestyle
marketing management
motivation
segmentation
social class

Dewey Class. No.: 658.8342 / LAN

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