Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message
Quattrocchi-Oubradous, Xavier
Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message by Xavier Quattrocchi-Oubradous and Charles Bal - London: ProLibris Publishing 2011 - xv, 165p., ref., ind. 22 cm x 14 cm
9789381639061
advertising
consumer behavior
emotions
marketing
persuasion
psychological aspects
659.1019 / QUA
Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message by Xavier Quattrocchi-Oubradous and Charles Bal - London: ProLibris Publishing 2011 - xv, 165p., ref., ind. 22 cm x 14 cm
9789381639061
advertising
consumer behavior
emotions
marketing
persuasion
psychological aspects
659.1019 / QUA