Rise of rural consumers in developing countries : harvesting 3 billion aspirations

Mahajan, Vijay

Rise of rural consumers in developing countries : harvesting 3 billion aspirations by Vijay Mahajan and Kathy Warbelow - New Delhi: Sage Publications India Pvt. Ltd. 2016 - xxv, 168p., ind. 25 cm x 16 cm

9789386042323


consumers
consumption
developing countries
economics
innovation
rural population
solve social problems

339.47091724 / MAH
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