Media metrics : an introduction to quantitative research in mass communication

Dayal, Manoj

Media metrics : an introduction to quantitative research in mass communication by Manoj Dayal - New Delhi: Sage Publication 2017 - xxiii, 458p., glos., ind. 24 cm x 18 cm

9789386062161


mass media
massenmedien
methodology
research
statistical methods

302.230727 / DAY
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