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Under the skin of the Indian consumer : a new marketing model of influence for e-commerce

Abikzir, David

Under the skin of the Indian consumer : a new marketing model of influence for e-commerce by David Abikzir - New Delhi: Bloomsbury Publishing 2017 - xxix, 284p., bib. 23 cm x 15 cm

ISBN: 9789386349033

Subjects--Topical Terms:
business and economics
general
management
marketing

Dewey Class. No.: 658.8342 / ABI

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