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The indestructible brand : crisis management in the age of social media

Sharma, Venke

The indestructible brand : crisis management in the age of social media by Venke Sharma and Hushidar Kharas - New Delhi: Sage Publication 2017 - xiv, 142p., ref. 20 cm x 13 cm

ISBN: 9789386446794

Subjects--Topical Terms:
brand name product
management
product management
public relations
social media

Dewey Class. No.: 658.4056 / SHA

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