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Marketing magic for millennials : rise of gen YO!

Soni, Swati (ed.)

Marketing magic for millennials : rise of gen YO! - New Delhi: Bloomsbury India, 2018. - xii, 274p. 21 cm x 14 cm

ISBN: 9789386826862

Subjects--Topical Terms:
attitude
consumers
generation Y
India
young adult

Dewey Class. No.: 658.8343084209054 / MAR

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