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From ideas to iconic brands : Inspiring stories of 101 amazing brands that changed the world

Lury, Giles

From ideas to iconic brands : Inspiring stories of 101 amazing brands that changed the world by Giles Lury - Mumbai: Jaico Publishing House 2018 - 335p. 22 cm x 14 cm

ISBN: 9789386867896

Subjects--Topical Terms:
branding
communication
innovation
marketing strategy
origins

Dewey Class. No.: 658.827 / LUR

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