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The anatomy of buzz how ro create word of mouth marketing

Rosen, Emanuel

The anatomy of buzz how ro create word of mouth marketing by Emanuel Rosen - 1st ed. - New York: Currency Book 2000 - xvi, 304p., glos., notes, bib., ind. 24 cm x 16 cm

ISBN: 0385496672

Subjects--Topical Terms:
invisible network
marketing
network hubs
viral marketing
word of mouth advertising

Dewey Class. No.: 658.8 / ROS

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