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Principles of marketing

Kamarulzaman, Yusniza

Principles of marketing by Yusniza Kamarulzaman and Nor Khqalidah Abu - 2nd ed. - New Delhi: Oxford University Press 2013 - xiv, 297p., ref., ind. 24 cm x 18 cm

ISBN: 9789676590510

Subjects--Topical Terms:
behaviour
marketing
pricing
product

Dewey Class. No.: 658.8 / KAM

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