Customer behavior : a managerial perspective
Sheth, Jagdish
Customer behavior : a managerial perspective by Jagdish Sheth and Banwari Mittal - 2nd ed. - Thomson Asia Pte. Ltd. 2005 - xix, 487p., ind., glos 26 cm x 20 cm
9812435042
building loyalty and customer value
consumer behavior
consumer satisfaction
consumers' preferences
customer behavior
customer decisions and relationships
foundations of customer behavior
marketing
658.8342 / SHE
Customer behavior : a managerial perspective by Jagdish Sheth and Banwari Mittal - 2nd ed. - Thomson Asia Pte. Ltd. 2005 - xix, 487p., ind., glos 26 cm x 20 cm
9812435042
building loyalty and customer value
consumer behavior
consumer satisfaction
consumers' preferences
customer behavior
customer decisions and relationships
foundations of customer behavior
marketing
658.8342 / SHE