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Marketing : basic concepts and decisions

Pride, William M.

Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell - 5th ed. - Massachusetts: Houghton Mifflin Co. 1987 - xxx, 766p., app., ind. 25 cm x 19 cm

ISBN: 0395357101

Subjects--Topical Terms:
advertising
consumer buying behaviour
distribution
environment
industrial
information systems
international
managing products
marketing
marketing management
marketing research
price setting
pricing
product decisions
promotion
publicity
retailing
sales promotion
services
strategy
target
wholesaling

Dewey Class. No.: 658.8 / PRI

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