Normal view MARC view ISBD view

Marketing

Pride, William A.

Marketing by William M. Pride and O. C. Ferrell - 7th ed. - Massachusetts: Houghton Mifflin Co. 1991 - xxxvi, 774, app., glos., ind. 26 cm x 21 cm

ISBN: 0395433584

Subjects--Topical Terms:
marketing
marketing management
opportunities
pricing
product
promotion
services

Dewey Class. No.: 658.8 / PRI

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)