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Global marketing management

Kotabe, Masaaki

Global marketing management by Masaaki Kotabe and Kristiaan Helsen - 2nd ed. - New York: John Wiley and Sons, Inc. 2001 - xxiv, 741p., ind. 24 cm x 18 cm

ISBN: 9971513730

Subjects--Topical Terms:
communicating
export marketing
global marketing
international business enterprises
pricing
service
strategy
web resources

Dewey Class. No.: 658.848 / KOT

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