Marketing
Skinner, Steven J.
Marketing by Steven J. Skinner - Boston: Houghton Mifflin Co. 1990 - xxviii, 118p., glos, ind. 26 cm x 20 cm
0395472083
advertising
buying behaviour
channels
concept
consumer
decision making
environment
evolution
financial analysis
information
marketing
personal selling
planning
pricing
publicity
research
retailing
segmentation
service marketing
social issues
strategy
wholesaling
658.8 / SKI
Marketing by Steven J. Skinner - Boston: Houghton Mifflin Co. 1990 - xxviii, 118p., glos, ind. 26 cm x 20 cm
0395472083
advertising
buying behaviour
channels
concept
consumer
decision making
environment
evolution
financial analysis
information
marketing
personal selling
planning
pricing
publicity
research
retailing
segmentation
service marketing
social issues
strategy
wholesaling
658.8 / SKI