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Advertising research and testing

Haskins, Jack B.

Advertising research and testing by Jack B. Haskins - Scranton: Intext 1969 - v, 197p., ind. 24 cm x 16 cm

Subjects--Topical Terms:
advertising research
broadcast media
comprehensive research
media research
message research
money research
plan
post testing
pre testing
print media
research process

Dewey Class. No.: 659.1072 / HAS

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