Brand equity and the challenge of branding
MRSI
Brand equity and the challenge of branding by MRSI - Bombay: MRSI 1993 - 0
brand equity
determinants brand equity
leveraging brand equity
Manging brand equity
measuring brand equity
658.827 / BRA
Brand equity and the challenge of branding by MRSI - Bombay: MRSI 1993 - 0
brand equity
determinants brand equity
leveraging brand equity
Manging brand equity
measuring brand equity
658.827 / BRA