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Advertising communication and branding strategy

Balakrishnan, Priyesh

Advertising communication and branding strategy by Priyesh Balakrishnan - Ahmedabad: Ahmedabad Managemengt Association 2010 - 62 p. 22 cm x 14 cm

Subjects--Topical Terms:
advertising
brand endorsement
brand strategy
branding
communication
marketing communication

Dewey Class. No.: 659.1 / BAL

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