Mass media and marketing communication : perspectives into 2020
Rao, Bhaskara N.
Mass media and marketing communication : perspectives into 2020 by N. Bhaskara Rao - New Delhi: Centre for Media Studies 1995 - 38p. 28 cm x 21 cm
advertising scene
cinema
entertainment media
growth models
manpower needs
market research
marketing scene
mass media scene
multi-media
opportunity for newer technologies
press
radio
telecom development
television
302.23 / RAO
Mass media and marketing communication : perspectives into 2020 by N. Bhaskara Rao - New Delhi: Centre for Media Studies 1995 - 38p. 28 cm x 21 cm
advertising scene
cinema
entertainment media
growth models
manpower needs
market research
marketing scene
mass media scene
multi-media
opportunity for newer technologies
press
radio
telecom development
television
302.23 / RAO