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Readings in marketing management

Bellur, Venkatakrishna V.

Readings in marketing management by Venkatakrishna V Bellur and Harold W Berkman - Mumbai: Himalaya Publishing House 1987 - xxii, 510p., bib 22 cm x 14 cm

Subjects--Topical Terms:
business ethics and public policy
consumer behiviour
generic brands
international marketing
management
marketing
marketing information system
marketing mix
new product
research
social marketing

Dewey Class. No.: 658.8 / BEL

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