Competing for the Indian market : local firms vs. MNCs

Karnani, Aneel

Competing for the Indian market : local firms vs. MNCs by Aneel Karnani - New Delhi: Indian Institute of Foreign Trade 1996 - 17p. 21 cm x 14 cm - Occasional paper 1 1996 .


advantage of Indian firms
brand name
capital management expertise
scale of economics
technology

338.88 / KAR
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