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Marketing whitebook 2016-17: game changers of marketing

Marketing whitebook 2016-17: game changers of marketing by Business World and Association with Nielsen - 12th ed. - New Delhi: Business World, GBN Media Pvt. Ltd. 2016 - 296p. 24 cm x 16 cm

Subjects--Topical Terms:
auto sector
consumer confidence
consumer durables
economy
education
finance
FMCG
handbooks, manuals
healthcare
India
Indian marketplace
information technology
infrastructure, media and entertainment
innovation
marketing
nueroscience
retail and shopper
sales effectiveness
telecom and travel
wellness

Dewey Class. No.: 658.8 / MAR

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