Relationship marketing in professional services : a study of agency client dynamics in the advertising sector
Hlinen, Aino
Relationship marketing in professional services : a study of agency client dynamics in the advertising sector by Aino Hlinen - London: Routlege 1997 - xiv, 373p., app., note, ind. 24 cm x 16 cm
0415146070
advertising agency client relationship
advertising service
assessment study
business relationship
client service
empirical research design
marketing
research strategy
659.1125 / HAL
Relationship marketing in professional services : a study of agency client dynamics in the advertising sector by Aino Hlinen - London: Routlege 1997 - xiv, 373p., app., note, ind. 24 cm x 16 cm
0415146070
advertising agency client relationship
advertising service
assessment study
business relationship
client service
empirical research design
marketing
research strategy
659.1125 / HAL