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Pictorial metaphor in advertising

Forceville, Charles

Pictorial metaphor in advertising by Charles Forceville - London: Routledge 1996 - x, 233p., notes, bib., ind. 15 cm x 23 cm

ISBN: 0415186765

Subjects--Topical Terms:
addressee
advertising
advertising message
billboard
communicator
image
individual response to IBM billboard
Max Black
pictorial metapor
theory metapor
word

Dewey Class. No.: 659.104 / FOR

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