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Qualitative research methods in public relations and marketing communications

Daymon, Christine

Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Holloway - London: Routledge 2003 - viii, 293p., glos., ref., ind. 23 cm x 16 cm

ISBN: 0415222745

Subjects--Topical Terms:
access and ethical issues
analysis
case studies
collecting the data
corporartions
ethnography
marketing research
public relations
qualitative research

Dewey Class. No.: 659.2072 / DAY

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