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Building brand width : closing the sale online

Zyman, Sergio

Building brand width : closing the sale online by Sergio Zyman and Scott Miller - 1st ed. - New York: Madison Square Press 2000 - xiii, 239p., ind. 24 cm x 16 cm

ISBN: 0066620600

Subjects--Topical Terms:
building brand width
destination
e marketing
internet marketing

Dewey Class. No.: 658.8421 / ZYM

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