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Deccan Herald : advertising seminar 88 23nd April 1988

Deccan Herald : advertising seminar 88 23nd April 1988 by Deccan Herald - Bangalore: Deccan Herald 1988 - 55p. 28 cm x 21 cm

Subjects--Topical Terms:
account planning
advertising decisions looking beyond standard methods and measures
barriers to good advertising
changing consumer
launching new product case study
media perspective in a developing country
relaunching product

Dewey Class. No.: 659.1072 / ADV

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