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Tested advertising methods

Caples, John

Tested advertising methods by John Caples - 4th ed. - Bombay: D.B. Taraporevala sons and Co. Pvt. Ltd. 1985 - 318p., ind. 22 cm x 14 cm

Subjects--Topical Terms:
advertising copy
advertising strategy
brain teasers
famous ads
first paragraph
headlines
mass-market audience
mehtods of writing
problems in copywritings
right appeal
selling power
small ads
tested advertising versus untested advertising
ways to test your advertising
writing copy

Dewey Class. No.: 659.132 / CAP

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