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Managing a product portfolio

Managing a product portfolio by Clarion advertising services limited - Calcutt: Clarion Advertising Service Limited 1981 - v, 7.19p. 28 cm x 22 cm

Subjects--Topical Terms:
business portfolio
competitive forces shape strategy
diagnosing product portfolio
life cycle
market share
perspectives Boston Consulting Group
positioning era
strategy development

Dewey Class. No.: 658.56 / MAN

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