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Copy testing sales validity : an arf open forum

Advertising Research Foundation

Copy testing sales validity : an arf open forum by Advertising Research Foundation - New York: Hilton 1992 - 159p. 28 cm x 22 cm

Subjects--Topical Terms:
advertising works
mapes
MSW ad advantage
rose copy test

Dewey Class. No.: 659.1322 / COP

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