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Advertising planning methods

JWT

Advertising planning methods by JWT - J. Walter Thompson Company 1986 - 47p. 30 cm x 20 cm

Subjects--Topical Terms:
advertising expenditure
brand strategy
buying system
choice of media
creative brife as stimulus
planning cycle
role for advertising
tailor made research
target responses
unique brand personality

Dewey Class. No.: 659.1 / ADV

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