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Branding and the newspaper consumer

Wilkinson, Earl J.

Branding and the newspaper consumer by Earl J. Wilkinson - 1st ed. - Washington: INMA 1998 - 132p., app. 23 cm x 15 cm

Subjects--Topical Terms:
brand
brand management
Branding newspaper
building brand equity
market driven society

Dewey Class. No.: 658.827 / WIL

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