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Consumer buying habits study : measoring the in store decision making of supermarket and mass merchandise store shoppers

Consumer buying habits study : measoring the in store decision making of supermarket and mass merchandise store shoppers - New Jourcy: Point of Purchase Advertising Institute 1995 - 43p., app. 28 cm x 22 cm

Subjects--Topical Terms:
brand lift
branding
buying habits
consumer
mass merchandise
supermarket

Dewey Class. No.: 659.157 / CON

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