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Establishing point of purchase advertising as a measured medium : a pilot study in preparation for a worldwide industry initiativeAdvertising Research Founmdation and Prime Consulting Group, Inc.

Establishing point of purchase advertising as a measured medium : a pilot study in preparation for a worldwide industry initiativeAdvertising Research Founmdation and Prime Consulting Group, Inc. - 2000 - 20p. 28 cm x 22 cm

Subjects--Topical Terms:
advertising
media
POP
promoted brand

Dewey Class. No.: 659.157 / EST

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