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International strategic marketing : a European perspective

Stone, Marilyn A.

International strategic marketing : a European perspective by Marilyn A. Stone and J. B. McCall - New York: Routledge 2004 - xx, 262p., app. 25 cm x 17 cm

ISBN: 0415314178

Subjects--Topical Terms:
distribution channels
European marketing
European Union countries
export marketing
foreign trade promotion
information systems
international marketing
pricing
product development
promotion
strategic planning

Dewey Class. No.: 658.84094 / STO

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