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Press advertising: a study of selected advertisements

Mathur, Navin

Press advertising: a study of selected advertisements by Navin Mathur - Bombay: Himalaya Publishing House 1987 - xii, 256p., app., bib., 23 cm x 14 cm

Subjects--Topical Terms:
comparative analysis
press advertising
research
values in advertisements

Dewey Class. No.: 659.132 / MAT

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