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Emotional decisions : trade off difficulty and coping in consumer choice

Emotional decisions : trade off difficulty and coping in consumer choice by Mary Frances Luc, James R. Bettman and John W. Payne - Chicago: The University of Chicago Press 2002 - Vol., 1, 209p., ref. 23 cm x 15 cm

Subjects--Topical Terms:
consumer choice
emotional
trade off difficulty

Dewey Class. No.: 658.834 / LUC

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