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Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas (ed.)

Beyond branding : how the new values of transparency and integrity are changing the world of brands - London: Kogan Page, 2003. - xviii, 236p., ind. 23 cm x 15 cm

Subjects--Topical Terms:
authenticity
beyond brand narcissism
brand choice
brand name
brand sustainability
leadership branding
product management

Dewey Class. No.: 658.827 / BEY

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