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Need for corporations to establish a fil conduster to build customer value for short and long term sustainability

Sengupta, Shombit

Need for corporations to establish a fil conduster to build customer value for short and long term sustainability by Shombit Sengupta - Bangalore: Shining Emotional Surplus Pvt. Ltd. 2003 - 36p. 27 cm x 21 cm

Subjects--Topical Terms:
advertising
brand
customer value driven
marketing
organisational goodwill
product renovation and innovation

Dewey Class. No.: 658.812 / SEN

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