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R. K. Swamy BBDO guide to urban markets : ready reckoner

R. K. Swamy BBDO guide to urban markets : ready reckoner by R. K. Swamy BBDO - Mumbai: R. K. Swamy BBDO 2003 - 40p. 25 cm x 20 cm

Subjects--Topical Terms:
market intensity index (MII)
market potential value (MPV)
media exposure index (MEI)
urban market

Dewey Class. No.: 658.839 / RKS

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