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Media in advertising

Barton, Roger

Media in advertising by Roger Barton - 1st ed. - New York: McGraw-Hill Book Company 1964 - vii, 559p., app., ind. 24 cm x 20 cm

Subjects--Topical Terms:
advertising
automation
business publication
direct mail
international advertising
magazine
measuring expenditure
media planning
media research
newspaper
organisation operation and relation of advertisers and agency
outdoor
radio
television

Dewey Class. No.: 659.13 / BAR

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