Proceedings of the 2005 conference of the american academy of advertising
Ferle, Carrie La (ed.)
Proceedings of the 2005 conference of the american academy of advertising - New York: American Academy of Advertising, 2005. - xviii, 218p., ind. 27 cm x 21 cm
advertising reseaarch
brand equity
brand placement
credibility issues
emerging media issues
gender portrayals
internet research
media planning
mobile advertising
online media concerns
society issues
sponsorship
659.1072 / PRO
Proceedings of the 2005 conference of the american academy of advertising - New York: American Academy of Advertising, 2005. - xviii, 218p., ind. 27 cm x 21 cm
advertising reseaarch
brand equity
brand placement
credibility issues
emerging media issues
gender portrayals
internet research
media planning
mobile advertising
online media concerns
society issues
sponsorship
659.1072 / PRO