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Concepts of advertising

Concepts of advertising - Mumbai: Aptech Limited - viii, 140p. 27 cm x 20 cm

Subjects--Topical Terms:
advertising
advertising as profession
advertising economic aspects
advertising function
advertising in operation
advertising introduction
advertising media
advertising social aspects
advertising types
campaign planning
creative execution
creative planning

Dewey Class. No.: 659.1 / CON

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