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Essentials of media planning

Barban, Arnold M.

Essentials of media planning by Arnold M. Barban - Illinois: NTC Business Books 1986 - viii, 86p., ind. 23 cm x 15 cm

Subjects--Topical Terms:
affects
media mix
media objectives
media planning
target
weighting decisions

Dewey Class. No.: 659.111 / BAR

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