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Legends in marketing : Vol. 1

Sheth, Jagdish N.

Legends in marketing : Vol. 1 - New Delhi: Sage Publication India Pvt. Ltd., 2010. - Vol. 1, xli, 285p., ref. 25 cm x 19 cm

Subjects--Topical Terms:
buying behaviour
consumer behavior
consumer use information
cross cultural
family buying decision
marketing management
mulidimenasional brand loyalty

Dewey Class. No.: 658.80092 / SHE

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