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Legends in marketing : Vol. 2

Sheth, Jagdish N.

Legends in marketing : Vol. 2 - New Delhi: Sage Publication India Pvt. Ltd., 2010. - Vol. 2, xxvii, 217p., ref. 25 cm x 19 cm

Subjects--Topical Terms:
attitude and intentions
consumer behavior
consumer research in brands
marketing management
risk of information processing

Dewey Class. No.: 658.80092 / SHE

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