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Legends in marketing : Vol. 4

Sheth, Jagdish N.

Legends in marketing : Vol. 4 - New Delhi: Sage Publication India Pvt. Ltd., 2010. - Vol. 4, xxiv, 232p., ref. 25 cm x 19 cm

Subjects--Topical Terms:
consumer behavior
cross cultural consumer behaviour
export marketing
globalisation
marketing management
marketing strategy

Dewey Class. No.: 658.80092 / SHE

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