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Legends in marketing : Vol. 8

Sheth, Jagdish N. (ed.)

Legends in marketing : Vol. 8 - New Delhi: Sage Publication India Pvt. Ltd., 2010. - Vol. 8, xxvii, 245p., ref. 25 cm x 19 cm

Subjects--Topical Terms:
conceptual and theoretical foundation
consumer behavior
marketing management
relationship marketing paradigm
relationship marketing practice

Dewey Class. No.: 658.80092 / SHE

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