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Consumer and industrial buying behaviour

Woodside, Arch G. (ed.)

Consumer and industrial buying behaviour - New York: Elsevier North Holland Inc., 1977. - x, 523p., ind. 26 cm x 18 cm

ISBN: 0444002308

Subjects--Topical Terms:
advertising
communication
consumer behaviour
consumerism
interactions
issues
loyalties
marketing
motivation
research
social marketing

Dewey Class. No.: 658.834 / CON

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