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Effective advertising copy

DeVoe, Merrill

Effective advertising copy by Merrill DeVoe - Canada: Macmillan Company 1956 - xxiv, 717p., ind. 24 cm x 16 cm

Subjects--Topical Terms:
ad supposed to accomplish
advertising copy
advertising copy principles
audience
audience through human interest material
constructed
finding specific product benefits
lenght versus brevity
negative benifits or positive
undiffrentiated brand
using selling points
writing an effective headline

Dewey Class. No.: 659.13 / DEV

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